Live on Shopify App Store
Built for Shopify Plus
Second Chance Discount catches the moment a code fails and offers a working one before the buyer leaves. Native Shopify Checkout Extensibility, no theme edits, no third-party scripts.
The failed-code moment that pushes buyers out, and what we put in its place.
Built on Shopify's native Checkout UI extensions (s-banner, s-button). Banner tone, button colours, fonts, and corner radii are inherited from your checkout brand settings. No theme edits, no third-party scripts, no performance hit.
It's not a behavioural problem. It's a discovery problem. The leak isn't visible until you instrument it.
Second Chance Discount - RescueThree things happen, in order. Most of it you'll never see.
Expired. Mistyped. Wrong case. They found it on a coupon site or screenshotted it from an old email. Whatever the reason, Shopify rejects it.
The web pixel and checkout extension pick up the failed attempt and match it against your rescue rules.
They apply it with one click. Order completes. The whole thing happens before they have time to bounce.
Landing pages, product pages, cart flows. That's where the rest of the CRO industry lives. But by the time a buyer is typing a discount code, the decision to buy is already made. Your acquisition cost has already been spent. They're not a "maybe", they're a "yes" with one piece of friction in the way. Lose them here and you don't lose a prospect, you lose a sale you've already paid for.
Six things that matter. Everything else is a footnote.
Every checkout, every attempt, every code. We track them all and tell you which ones are leaking the most revenue.
A working discount code (percentage, fixed, or free shipping) appears the moment a buyer hits a failed code. One click to apply.
Native Checkout UI extensions and web pixels. No checkout.liquid edits, no third-party scripts in your theme, no breakage when Shopify ships updates.
Multi-variant experiments with holdout groups and per-variant reporting. Validate offers before you roll them out.
Every rescued order is tagged Second Chance Discount - Rescue and enriched with metafields (failed codes, attempt count, rescue code used). Trigger Shopify Flow workflows or pipe it to anything that reads order webhooks.
Fire after N failed attempts, above a cart value, only on specific collections. Any/all logic. Multiple offers with priorities. A/B test against each other.
The analytics dashboard. Rescued orders, missed revenue, buyer intent in real time.
About 46% of cart abandonments happen during the discount phase, and a single "Invalid code" error increases the chance of immediate exit by roughly 65%. The reason is dumb but real: people value a discount more once they think they have it. When it gets taken away, they don't try again. They leave.
And it's not because they're using fake codes. Failed codes break down into a few predictable patterns:
| Error type | Frequency | What's actually happening |
|---|---|---|
| Criteria not met | ~40% | Minimum spend not reached. The biggest single category. |
| Expired promo | ~30% | Old code found on a coupon site or screenshotted from an old email. |
| Typos | ~15–20% | WELCOM10 instead of WELCOME10. 3x more common on mobile. |
| Case sensitivity | ~5–10% | UX friction that shouldn't be costing you sales, but is. |
About 70% of Shopify traffic is mobile, where typos triple. And roughly 40% of influencer-driven traffic uses a code that eventually expires or gets mistyped. None of this is the buyer's fault. None of it shows up in a normal funnel report. They just leave.
A rescue offer appearing in checkout after a failed discount code attempt.
Last year we audited a $50M+ DTC brand on Plus to figure out why their CRO experiments had plateaued. The answer wasn't on their PDPs or their cart. It was in checkout, at one specific input field.
None of it was visible in their funnel report, because Shopify counts the discount-failure exits as plain checkout abandonment. Their CRO team had no idea this was their single largest leak.
That's the reason this app exists. The audit became the founding insight: a category of revenue loss that's invisible by default, predictable in shape, and recoverable in real time.
A 1% drop-off at $10M is six figures. At $50M it's most of a marketing team's annual budget. At that volume, the engineering decisions below stop being nice-to-have and start being the reason the app makes sense.
It's built on Shopify's native Checkout UI extensions and web pixels, so there are no checkout.liquid edits, no theme conflicts, and nothing that breaks when Shopify ships updates. The event pipeline is sized for Plus throughput. It coexists cleanly with Shopify Functions, automatic discounts, B2B pricing, and Shopify Markets.
// written automatically on every rescued order { "order_id": "gid://shopify/Order/5821923948032", "rescue": { "code": "RESCUE-K8X3M2", "type": "percentage", "value": 10, "applied_at": "2026-04-12T14:32:18Z" }, "failed_attempts": [ { "code": "WELCOM10", "reason": "INVALID_CODE" }, { "code": "WELCOME10", "reason": "EXPIRED" } ], "flow_tag": "Second Chance Discount - Rescue" }
Integration is deliberately unglamorous. Every rescued order gets a Shopify tag and a structured metafield, which means anything you already have wired up to Shopify orders picks it up automatically: Flow, Klaviyo, Gorgias, Tapcart, Recharge, your ERP, your CDP, your BI warehouse. We didn't build direct integrations because we didn't need to. Shopify's order graph is the only contract that matters.
The Unlimited plan removes the per-month rescue cap so volume is never the bottleneck. Plus merchants on Unlimited get a direct line to us for onboarding, and we'll scope a custom agreement if you need a specific SLA or run across multiple Plus stores.
Defaults are sized for a typical Plus merchant. Drop your own annual revenue in to see what's actually leaking. The 10% rescue-rate default is deliberately conservative; stores with heavy promo or influencer traffic usually do better.
$10M+ Plus stores running discount codes (Klaviyo flows, creator codes, recurring sales) get the strongest return. Price-only brands that never run a code still leak revenue (~5% of checkouts try a code regardless), but the upside is smaller. Either way, the free plan tells you the size of your leak before you commit.
The free plan gives you the full analytics dashboard, so you can size the revenue you're losing at the discount field before paying anything. Plus merchants get a real onboarding call and a direct line to us.
No per-rescue fees on any plan. Every plan including Free has full analytics, A/B testing, order tagging, and CSV export. Most Plus merchants skip straight to Unlimited because lower caps stop being useful past a certain volume.
Running 2,000+ rescues/month or need a specific SLA? Email us directly.
Most checkout apps want a discovery call, a kickoff meeting, and a 6-week implementation plan. This isn't that.
One click from the Shopify App Store.
~30 secTheme embed and checkout block, both toggles in your theme editor.
~2 minOnboarding wizard creates your first rescue offer.
~3 minLive in checkout. Detection on every checkout from minute one.
< 24 hoursNo theme code edits. No checkout.liquid. Nothing your developer needs to QA before going live.
The leak isn't constant. It spikes at predictable moments most CRO dashboards don't surface.
Promotional traffic stacks failed-code attempts because every code on the internet shows up when you're sale-active. Highest absolute revenue recovery of the year.
Codes get screenshotted, mistyped, shared past their expiry, and pasted across affiliate networks. Roughly 40% of influencer-driven traffic trips on the discount field.
Klaviyo and Postscript flows produce a long tail of buyers who type the wrong code from old emails or expired wins. Rescues turn the long tail into recovered revenue.
Even with zero active campaigns, ~5% of checkouts try a code (aggregator sites, mistypes, codes from other brands). Smaller volume, still pure margin recovery.
Create and customise rescue offers with flexible trigger conditions.
Not much. The free plan exists so you can measure the size of the leak before paying anything.
Second Chance Discount has already recovered over $150,000 in revenue across 1,000+ orders for merchants — and counting.
“We've been really happy with this app! It's super easy to use, but it solves a very real problem. We were losing customers at checkout when they entered invalid or expired discount codes, and this gives us a chance to recover those sales instead of letting high-intent shoppers leave frustrated.
The team behind the app has also been fantastic to work with. They're proactive, responsive, and genuinely invested in helping merchants succeed. Definitely recommend for any store looking for an easy CRO win!”
The app is live on the Shopify App Store. One click to install — free to start, no card. Plus merchants get a real onboarding call and a direct line to us.
Second Chance Discount - Rescue. Failed-code data and attempt counts are written to structured order metafields, readable inside Flow conditions. Trigger any workflow: VIP tagging, Klaviyo handoffs, post-purchase automations, loyalty credits.checkout.liquid. Coexists cleanly with Shopify Functions, automatic discounts, B2B pricing, and other checkout extensions. An optional setting controls whether rescues appear when a buyer already has a valid discount applied.Second Chance Discount - Rescue in your orders list. Additional Details shows the failed codes tried, attempt count, and rescue code applied. A structured metafield is written for automations and reporting tools.